E3 2010: Microsoft Press Conference

Microsoft had the unenviable task of beginning E3’s series of press conferences, especially since the major trend for many spectators this year seemed to be the hope and the wish to be, simply put, surprised: Here at the Slowdown, we were above all looking forward to non-sequels and all-new IP.

Unfortunately, the one major announcement from Microsoft – the seemingly abrupt re-branding of “Project Natal,” a move that G4TV speculate was an extremely recent decision – had been spoiled only days before much in the same vein as Sony’s PSP Go last year. Nonentheless, the Microsoft hype train steamed forth as planned, with Senior Vice President Don Mattrick (on the left) opening up the show.

Despite first airing footage from the decidedly nondescript Call of Duty: BLOPS, the behemoth got off to a great start once Kojima Productions founder Hideo Kojima and producer Shigenobu Matsuyama (on the right) waltzed on stage to show off Metal Gear Solid: Rising in what ultimately turned out to be the most notable announcement of the whole conference.

(more…)

Read More